So you are ready to design your own massive open online course (MOOC) and you want to incorporate social media. How should you go about it? What tools should you use? When the first MOOCs hit the net, the only real option was blogs. Then Coursera, Udacity, and edX popularized discussion boards, similar to what is used in non-MOOC elearning. Since then, social learning tools have exploded onto the market. At a minimum, most MOOCs today use discussion boards, blogs, and microblogs, and many have some kind of dedicated social network.
Training MOOCs are by nature different than academic MOOCs. One difference that affects the use of social media is the potential audience and the type of content. Organizations need to decide whether to make their MOOCs truly open and host them publicly on the Internet or whether to restrict part or all of the courses to authorized users. The deciding factor may be the amount of proprietary or competitive information included in the course content. For example, a business etiquette course may be hosted on the Internet, while a sales training course may be run on a private intranet. Different social media tools are available depending on whether or not the training will be made public
Another difference is the number of social media tools used in a given course. In some MOOCs (particularly connectivist MOOCs), learners are encouraged to connect with each other over as many platforms as possible. In a course with tens of thousands of students, this can lead to an overwhelming amount of information being posted, so most students pick and choose how they will engage with the content and one another. In a training MOOC, this model may or may not be appropriate. To prevent learners from spending all day surfing social media sites, instructors can limit the tools to a couple of platforms or divide learners into small groups for discussion and collaboration.
The following presents a review of the main types of social media and how they can be used in training MOOCs. (more…)
By Bryant Nielson, Managing Director On August 12, 2013 No Comments
Over the past few months, we have explored the social component of massive open online courses (MOOCs) from several angles. We have examined the role of peer learning in organizations and the importance of creating personal learning networks. We have also reviewed the major technology-enabled learning tools that MOOCs use to support social interaction. In this article and the next, we will put it all together by looking at why businesses should use social media in their training and development programs and various practical ways to implement peer learning through social media in corporate MOOCs.
Many organizations are wary of social media, mainly because of a lack of control and the fear that social networking on the job will quickly devolve into “social notworking.” This fear is probably largely unfounded—companies were also suspicious about email and the Internet, but there is little doubt (and a lot of empirical research) that these innovations have improved, not harmed, productivity. In today’s environment, businesses that do not adopt new technologies are setting themselves up for failure. According to a 2012 Capgemini report, digital leaders—defined as those companies that use new technologies such as social media, mobile technologies, and analytics—are 26 percent more profitable than their competitors and generate both more revenue and higher market valuation ratios. (more…)
By Bryant Nielson, Managing Director On August 8, 2013 No Comments
The proliferation of massive open online courses (MOOCs) has prompted many discussions about what education is, what it means, and how best to deliver it in the current digital environment. While the debate continues on whether MOOCs will eventually lead to degrees, the knowledge gained from the first year and a half of these huge online experiments is changing the perceptions and practices of education both online and in the classroom. These lessons are especially valuable for corporate training and continuing professional development programs, which companies are rapidly moving online to lower costs and increase efficiency. Over a series of articles, we will explore what MOOCs have taught us about the best ways to design, deliver, assess, and recognize learning online. This first article highlights MOOC methods for delivering training content in a way that leads to real engagement and mastery, and ultimately to better job performance.
MOOCs have focused the spotlight on how teachers teach and students learn, and many of the assumptions that form the foundations of education and training are being challenged. The first idol to fall has been the lecture. Lectures have been staples practically since the beginning of training programs. The problem is that unless the goal is to put people to sleep, lectures just don’t work. Studies going back to the 1970s have shown that people simply can’t pay attention and retain (more…)