Digital marketing and the universe have something in common. They are a constantly expending entity and more particularly they are growing with additional rapidness each day. Basically, what would you have called digital marketing yesterday, might not be relevant nor applicable today. This practically indicates that whoever lives out of internet presence has to keep up with the trends. Because of that, we went ahead and made this list to be your guidance when using the internet and analogically social media as your marketing tool:

  1. Relevancy wins the war.

At this point, gathering email addresses as many as you can, is not the best strategy to win over your target group. If you are among those with the lengthiest lists who were the leaders in their niches, should come up with another angle because in 2018 the collective cravings of the individuals are for relevance strictly.

If you want to come out of this year as the leader in your field too, you should strive to be a relevant leader and conquer your niche that way mainly. The spikes in your profit will occur the moment you’ll construct a deep intimacy and connection with your target group which will end up identifying only your product as the solution to their specific need.

  1. Attention is the new currency

In case you’re failing to get the right kind and amount of attention this year, you will certainly lose your chances to go against your competition without wasting an enormous amount of funds on ads and online marketing.

Getting eyes on you is a process that is becoming incredibly expensive due to the fact that more businesses have it as an available option, indicating that it is more crucial now than ever to get all eyes on you. Costumers today are overfed with messages so they are facing incredible lack of meaning. This, no doubt, is a chance for you because the moment you get their attention, you get their investment and dedication to your brand. Apart from this, Social Bloom is a powerful Instagram growth service that grows your Instagram for online Business in 2018.

  1. Focus on the invisible ROI.

At a certain point it was sufficient to concentrate your ads’ budget in lead generation and sales, however that is no longer the case. It has been proven by clients by now that those who concentrate their marketing money on raising brand awareness become the real winners. It goes without saying that making fresh leads remains of value. However, you have to additionally make your audience a community, not merely being a money making machine. You can do that by quitting the “sales game” and the torture with sales messages each day. Building a community is a slow but steady way to go. Just aim at earning their trust as the expert in your field and you will effortlessly earn their money as well.

  1. Video and Live Production Are Making Moves

Video content in regards to all kinds of brands marked an incredible rise this last year, to the point that Nielsen partnered with Facebook not too long ago to track progress of ads across all platforms. Grabbing the visual attention of users while giving them an entertaining, but useful content is all the rage now. This is crucial because a video has to do something a steady ad can’t. Continuing to better the video content you provide to your audience is crucial, as well. Using animation, for instance, can be an amazing manner of getting a user’s attention very easily.

  1. Turning to Social for Real-Time Personalization

In today’s world, where it seems that everything is thought of already, brands are becoming gutsier because they strive toward a viral effect of their products. For instance, think about retail outfitters REI and Patagonia. Back in 2014, REI went ahead and closed stores on Black Friday with its unexpected #Opt Outside campaign which ended up still being a thing to this day. This strategy not only went against a well known sales concept, it straightforwardly touches consumers via the brand’s vision. Alike that, Patagonia’s “100% for the Planet” campaign made profits from every single global Black Friday sale donated to grassroots organizations in 2016. That ended up in record sales of $10 million in donations. So be gutsy and see magic happening for your brand.

Author Bio: Marquis Matson is a writer, social media manager, and SEO content marketer.  She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.