MOOCs, mobile, and Millennials—these three ideas often elicit some measure of discomfort in training and development departments, because while these three forces are greatly affecting businesses in general and workplace education in particular, they remain relatively poorly understood. This lack of understanding means that while Millennials are increasingly adopting a mobile mindset and seeing MOOCs as not only a viable method of training, but their preferred one, many companies are still slow about moving in these new directions. The result is a model of corporate training that is not well suited to its target audience.
Let’s look at some data highlighting the disconnect between corporate training and these various factors.
Here is what Millennials think about MOOCs:
- In a Software Advice study earlier this year, almost three-quarters of 18 to 24 year-olds, and nearly as many 25 to 34 year-olds, said they would participate in a company training MOOC. The same study found that more than half of Millennials would be more likely to apply for and stay with a company that used MOOCs for training. (Learn more about the study.)
- A recent study by QuestionPro found not only that respondents believed that MOOCs offer a high quality of education, but that 78% rated them as being a better experience than a traditional classroom. Millennials in particular are so positive about this learning format that almost 80% of 25 to 34 year-olds expect that in the future MOOCs will replace some parts of traditional education entirely.
Now let’s see what employers think about MOOCs:
By Bryant Nielson, Managing Director On June 12, 2014 NO COMMENTS
The Millennial generation has posed one of the greatest challenges to the business world over the past few years. Millennials have different ideas from the generations that came before them about what jobs should be (i.e., places to learn and then move on), work-life balance (they believe balance is important), and the place of technology (they grew up with technology and much of their educational and social lives is already spent online). Millennials are changing how business is done, and in particular how workforce education is done. They are also the perfect audience for training MOOCs.
What do Millennials want?
What are Millennials? Digital natives who now make up more than one-third of the workforce. Tech-savvy self-directed learners. Young people who have spearheaded the rise of the share economy. Recent college grads who both expect and require extensive formal training to be successful in their jobs.
Their attitudes toward work and training are fundamentally different from those who came before, and it is essential that organizations both recognize and embrace these differences. As the Allen Communications website puts it:
“As learning professionals, we know we have to keep up with our audiences or be left behind. We also hear that Millennials
By Bryant Nielson, Managing Director On May 14, 2014 NO COMMENTS
For the past few years, mobile learning has been the “next big thing,” but no more. As Rob Caul wrote recently for TrainingZone, “With smartphones and tablets more affordable and accessible than ever, mobile learning is fast establishing itself as a mainstream learning technology.” Mobile learning represents a new phase in modern workforce education because it represents an ideal meeting point between providing employee training and achieving real business value. MOOCs, which can provide a technological and learning framework for this intersection, are just starting to go mobile. But with the general shift toward mobile devices and more organizations moving their training programs online, mobile will be the next big phase in MOOC development.
Why mobile learning?
The biggest reason for companies to switch to mobile learning for at least part of their training programs is because
By Bryant Nielson, Managing Director On October 28, 2013 NO COMMENTS
Over the past few months, we have explored the social component of massive open online courses (MOOCs) from several angles. We have examined the role of peer learning in organizations and the importance of creating personal learning networks. We have also reviewed the major technology-enabled learning tools that MOOCs use to support social interaction. In this article and the next, we will put it all together by looking at why businesses should use social media in their training and development programs and various practical ways to implement peer learning through social media in corporate MOOCs.
Many organizations are wary of social media, mainly because of a lack of control and the fear that social networking on the job will quickly devolve into “social notworking.” This fear is probably largely unfounded—companies were also suspicious about email and the Internet, but there is little doubt (and a lot of empirical research) that these innovations have improved, not harmed, productivity. In today’s environment, businesses that do not adopt new technologies are setting themselves up for failure. According to a 2012 Capgemini report, digital leaders—defined as those companies that use new technologies such as social media, mobile technologies, and analytics—are 26 percent more profitable than their competitors and generate both more revenue and higher market valuation ratios.
By Bryant Nielson, Managing Director On April 24, 2013 NO COMMENTS
Millennials already make up 25% of the American workforce and that number grows daily as college graduates are finding their way into the workplace. The millennial generation, otherwise known as Generation Y can further be defined by Wikipedia (http://en.wikipedia.org/wiki/Generation_Y) as: “There are no precise dates for when Generation Y starts and ends. Commentators use beginning birth dates from the latter 1970s, or from the early 1980s to the early 2000s. They are the demographic following Generation X.” Also characterized as the net generation, the Millennials are demanding more challenging types of training that they are able to relate to and many companies are embracing the process of gamification to entice this generation into their workforce.
Because of the internet and games, Millennials have different attitudes and behaviors from previous generations. Generation Y’ers typically have greater expectations of the workplace and are found to switch jobs more often than those of Generation X due to the fact that they do not find the job challenging and rewarding enough. The Millennials work ethic is motivated in a different way than that of previous generations; they seek instant gratification and are looking to be employed by a company that has embraced new technologies and allows them to utilize their multi-tasking skills. This so called ‘net generation’ has grown up with video games, they are highly proficient with technology and see games as a tool (not a just a game).
“How do we leverage “nine-to-fivers” who come home and apply all of the smarts and talents that are underutilized at work to plan and coordinate complex raids and quests in massively multiplayer online games?”- Jane McGonigal, Reality is Broken