Corporate MOOCs: Getting Buy-In from Employees
How does your company currently get buy-in from employees for your training programs? I’m willing to bet that for a reasonably large percentage of organizations, that question isn’t even asked on a regular basis. Training is too often imposed on employees in a top-down fashion—e.g., “The new course on [fill in the blank] runs Monday through Wednesday from 9 to 5. See you then.” If you ever wonder why employees seem less than thrilled to attend training sessions, and then proceed to forget most of what they learn, a lack of buy-in is probably the culprit.
MOOCs are different. They are flexible training formats in which the learners have full independence and control of their own learning experiences. Because they are bottom-up approaches, gaining employee buy-in is absolutely crucial to their success.
So, how do you do it?
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Megatrends in MOOCs: #13 MOOCs as Relationship Builders
We have finally come to the end of a long road. We have looked at how MOOCs can foster learning organizations, encourage lifelong learning, and be used in competency-based training. We have explored how gamification, mobile learning, and microlearning are changing ideas and practices surrounding corporate training. And we have seen how MOOCs are changing the role of the instructor and causing us to rethink the credentialing system.
Finally, in this last article in the “Megatrends in MOOCs” series, we’ll look at one of the most underestimated, but potentially most powerful, aspects of MOOCs—their role in building relationships: between companies and their current and prospective employees, companies and their customers, and even between business partners. It may see strange to say, but one of the largest impacts MOOCs have on training may not have anything to do with actual training at all.
The importance of relationships
Contrary to popular opinion, as we become more dependent on technology,
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Megatrends in MOOCs: #11 Alternative Credentials
New forms of education require new types of credentials. But what does it mean when job applicants put digital badges on their resumes or when an employee earns a verified certificate from a free online course? One of the biggest opportunities for MOOCs and other digital learning environments has been in the development of alternative credentials, which may turn out to be even better than traditional degrees at highlighting one’s knowledge and skills.
Why do we need alternative credentials?
As you are probably well aware, employers in general are becoming increasingly dissatisfied with traditional higher education. This stems from the fact that most business leaders don’t feel that recent graduates are adequately prepared for the workforce: in a recent Gallup survey, only 11% of business leaders strongly agreed that colleges and universities are doing a good job preparing students for work. Only 11%! Most companies want to hire degree holders, and indeed the number of jobs requiring a degree is expected to hit 60% by 2018, but hiring managers are becoming less and less certain about what those degrees actually mean.
To solve this problem, alternative credentials are being developed that are more closely tied to specific knowledge and demonstrable skills.
What alternative credentials are available?
There are basically two types of alternative credentials: non-degree credentials offered by degree-granting institutions (i.e., professional diplomas and certificates) and new credentials that are outside of the traditional higher education system altogether. This article focuses on the latter, as they are the types of credentials that are being developed in conjunction with MOOCs.
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Megatrends in MOOCs: #7 Gamification
Last year, gamification was a crazy buzzword indicating a trend that many predicted would be either the savior or the destroyer of education and training. (Playing games at work? But work isn’t supposed to be fun!) Now, it seems like we hear less about gamification just in general, but that isn’t because the idea of using game elements in non-game situations has gone away. On the contrary, gamification has made it into so many aspects of our daily lives that we hardly notice it anymore—if you’ve saved on groceries using a store loyalty card, booked a hotel online, or worn a Fitbit, you’ve been gamified.
Gamification is also working its way into more and more training and development departments. I’m not just talking
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Megatrends in MOOCs: #6 More Social, More Collaborative
If you were asked to name the top three current trends in business in general, my guess is that “social” would make the list. To say that social media has flipped the business world on its head isn’t an understatement—from product development to marketing to customer relations and beyond, tools like Facebook and Twitter have completely changed how companies function. But social media platforms are just technologies that have enabled a more fundamental transformation, and not just in business: today communication, collaboration, and social interaction take center stage in our lives, in our work, and in our learning.
We’ve all heard that most of learning is informal, and much of informal learning is social (coaching/mentoring, talking in the break room, chatting online, etc.). Estimates about how much of workplace learning happens in this way range from 70 up to a whopping 95 percent. A 2010 survey by The CARA Group found that corporate leaders and trainers recognize the importance of informal learning and the role social media plays in it. They found that:
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Megatrends in MOOCs: #3 Updating the Competency-Based Training Model
Over the past several years, the educational requirements for jobs have been increasing. According to a study by Georgetown University, 63 percent of all jobs will require a bachelor’s degree by the year 2018. However, although students have been scrambling to get their degrees, employers are experiencing an unprecedented gap between the skills they need and the skills their employees have. In a survey conducted last year by Adecco, 92 percent of U.S. senior executives reported a workforce skills gap. The major areas of weakness were soft skills, technical skills, leadership, and computer skills, and these gaps are negatively impacting U.S. businesses, particularly in terms of their ability to obtain investment.
The problem can be traced to inadequacies in traditional education as well as a lack of sufficient workforce training. Nearly 60 percent of survey respondents reported that U.S. colleges and universities are not adequately preparing students for the workforce, and although 89 percent believe corporate apprenticeships or training programs could be a solution, more than 4 in 10 said that cost was a major impediment to developing in-house training programs.
The apparent disconnect between what students are learning in their degree programs and the skills that employers require has sparked interest in competency-based training programs, as well as digital learning environments like MOOCs that can greatly facilitate this training. Businesses need employees with skills, and they need them now.
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Using MOOCs: Partner and Customer Relations
This is the last article in our series about how businesses are using MOOCs, as identified by Bersin by Deloitte. In previous articles, we looked at ways MOOCs are being used even before employees are hired, to build talent pipelines, as well as in more conventional training environments, such as for onboarding new employees, self-directed employee development, and workforce training. This final article examines three uses of MOOCs that go far beyond any standard conception of training: educating partners and customers, brand marketing, and collaboration and innovation.
Educating Partners and Customers
MOOCs are excellent tools for workplace education, but there is no rule that says that education needs to be limited to the workplace! Innovative organizations are using these tools to provide education to partners and customers as well.
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Using MOOCs: Finding and Onboarding New Employees
If you ask anyone in any company why their organization has a training and development program, you will probably be met with a look of confusion—obviously the purpose of T&D programs is to provide employees with the learning experiences necessary to perform their jobs at the highest level possible. But for MOOCs, it’s a different story. Certainly, they can be used for traditional knowledge transfer and skill building. But these are not your traditional training courses, and as massively open digital learning environments, they are proving to have applications way beyond employee training and development.
In his SlideShare presentation “Putting MOOCs to Work,” Josh Bersin identifies seven ways companies are using MOOCs, starting with identifying and training new hires all the way through to customer relations and facilitating innovation. In this article, I’ll explore the first two uses: building talent pipelines and on-boarding new employees.
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The Rising Power of MOOCs: Now, everyone can learn at Harvard (or Yale, or…)
Source: Top10OnlineColleges.org
MOOCs and Unbundled Training
The education and training worlds are fond of buzzwords, too many of which tend to be old ideas wrapped in shiny new packaging. But there is one buzzword that is set to transform the way we think about education from higher education classrooms to corporate training and development departments: unbundling.
We are all familiar with the concept of bundling—we use Expedia to get better prices by bundling our flights, hotels, and car rentals together, and we bundle our cable and Internet packages to save money as well. While bundling may be great for saving money on vacations and utilities, the all-in-one format that is currently the standard in education seems to have run its course. Now, thought leaders are exploring ways to improve education by breaking it into its component parts.
One of the biggest current proponents of unbundling in the education sphere is Anant Agarwal, MIT professor and president of massive open online course (MOOC) provider edX. In a December Huffington Post article, Agarwal
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