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Posts Tagged ‘social media’

Megatrends in MOOCs: #6 More Social, More Collaborative

By Bryant Nielson, Managing Director On April 30, 2014 NO COMMENTS

Social-learningIf you were asked to name the top three current trends in business in general, my guess is that “social” would make the list. To say that social media has flipped the business world on its head isn’t an understatement—from product development to marketing to customer relations and beyond, tools like Facebook and Twitter have completely changed how companies function. But social media platforms are just technologies that have enabled a more fundamental transformation, and not just in business: today communication, collaboration, and social interaction take center stage in our lives, in our work, and in our learning.

We’ve all heard that most of learning is informal, and much of informal learning is social (coaching/mentoring, talking in the break room, chatting online, etc.). Estimates about how much of workplace learning happens in this way range from 70 up to a whopping 95 percent. A 2010 survey by The CARA Group found that corporate leaders and trainers recognize the importance of informal learning and the role social media plays in it. They found that:

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13 Megatrends in MOOCs

By Bryant Nielson, Managing Director On March 27, 2014 NO COMMENTS

4_moocMassive open online courses (MOOCs) like the ones offered by Coursera, edX, and Udacity have been around for about two years now, and over the past year or so, I have written about how they have evolved and the impact they have had on corporate training. Now, after several ups and downs, MOOCs are starting to find their place, and it turns out that place is much larger than could have been anticipated: MOOCs aren’t just disrupting how training is delivered; they are changing how companies interact with their employees and others on a much grander scale.

As organizations continue to expand their use of new digital learning environments, we can identify some MOOC megatrends that are starting to shape up. I’ve touched on many of these trends before, but over the course of the next several weeks, we’ll look at each of these trends in turn, defining them, describing where we are in the process, and identifying challenges in their adoption. The goal for this series is to provide a complete picture of the place of MOOCs in training departments and in organizations as a whole.

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Using MOOCs: Finding and Onboarding New Employees

By Bryant Nielson, Managing Director On March 17, 2014 NO COMMENTS

trainingIf you ask anyone in any company why their organization has a training and development program, you will probably be met with a look of confusion—obviously the purpose of T&D programs is to provide employees with the learning experiences necessary to perform their jobs at the highest level possible. But for MOOCs, it’s a different story. Certainly, they can be used for traditional knowledge transfer and skill building. But these are not your traditional training courses, and as massively open digital learning environments, they are proving to have applications way beyond employee training and development.

In his SlideShare presentation “Putting MOOCs to Work,” Josh Bersin identifies seven ways companies are using MOOCs, starting with identifying and training new hires all the way through to customer relations and facilitating innovation. In this article, I’ll explore the first two uses: building talent pipelines and on-boarding new employees.

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How to MOOC: Social Media in the Corporate Classroom, Part 2

By Bryant Nielson, Managing Director On November 4, 2013 NO COMMENTS

Attractive female graduate give thumbs up on internet at classSo you are ready to design your own massive open online course (MOOC) and you want to incorporate social media. How should you go about it? What tools should you use? When the first MOOCs hit the net, the only real option was blogs. Then Coursera, Udacity, and edX popularized discussion boards, similar to what is used in non-MOOC elearning. Since then, social learning tools have exploded onto the market. At a minimum, most MOOCs today use discussion boards, blogs, and microblogs, and many have some kind of dedicated social network.

Training MOOCs are by nature different than academic MOOCs. One difference that affects the use of social media is the potential audience and the type of content. Organizations need to decide whether to make their MOOCs truly open and host them publicly on the Internet or whether to restrict part or all of the courses to authorized users. The deciding factor may be the amount of proprietary or competitive information included in the course content. For example, a business etiquette course may be hosted on the Internet, while a sales training course may be run on a private intranet. Different social media tools are available depending on whether or not the training will be made public.

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How to MOOC: Social Media in the Corporate Classroom, Part 1

By Bryant Nielson, Managing Director On October 28, 2013 NO COMMENTS

Attractive female graduate give thumbs up on internet at classOver the past few months, we have explored the social component of massive open online courses (MOOCs) from several angles. We have examined the role of peer learning in organizations and the importance of creating personal learning networks. We have also reviewed the major technology-enabled learning tools that MOOCs use to support social interaction. In this article and the next, we will put it all together by looking at why businesses should use social media in their training and development programs and various practical ways to implement peer learning through social media in corporate MOOCs.

Many organizations are wary of social media, mainly because of a lack of control and the fear that social networking on the job will quickly devolve into “social notworking.” This fear is probably largely unfounded—companies were also suspicious about email and the Internet, but there is little doubt (and a lot of empirical research) that these innovations have improved, not harmed, productivity. In today’s environment, businesses that do not adopt new technologies are setting themselves up for failure. According to a 2012 Capgemini report, digital leaders—defined as those companies that use new technologies such as social media, mobile technologies, and analytics—are 26 percent more profitable than their competitors and generate both more revenue and higher market valuation ratios.

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How to MOOC: Social Media in the Corporate Classroom, Part 2

By Bryant Nielson, Managing Director On August 19, 2013 NO COMMENTS

Global computer network. Hi-res digitally generated image.So you are ready to design your own massive open online course (MOOC) and you want to incorporate social media. How should you go about it? What tools should you use? When the first MOOCs hit the net, the only real option was blogs. Then Coursera, Udacity, and edX popularized discussion boards, similar to what is used in non-MOOC elearning. Since then, social learning tools have exploded onto the market. At a minimum, most MOOCs today use discussion boards, blogs, and microblogs, and many have some kind of dedicated social network.

Training MOOCs are by nature different than academic MOOCs. One difference that affects the use of social media is the potential audience and the type of content. Organizations need to decide whether to make their MOOCs truly open and host them publicly on the Internet or whether to restrict part or all of the courses to authorized users. The deciding factor may be the amount of proprietary or competitive information included in the course content. For example, a business etiquette course may be hosted on the Internet, while a sales training course may be run on a private intranet. Different social media tools are available depending on whether or not the training will be made public

Another difference is the number of social media tools used in a given course. In some MOOCs (particularly connectivist MOOCs), learners are encouraged to connect with each other over as many platforms as possible. In a course with tens of thousands of students, this can lead to an overwhelming amount of information being posted, so most students pick and choose how they will engage with the content and one another. In a training MOOC, this model may or may not be appropriate. To prevent learners from spending all day surfing social media sites, instructors can limit the tools to a couple of platforms or divide learners into small groups for discussion and collaboration.

The following presents a review of the main types of social media and how they can be used in training MOOCs.

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Which Social Media Website Do Digitals Prefer Most and Why?

By Bryant Nielson, Managing Director On August 3, 2011 NO COMMENTS

Nothing has ever defined the true potential of technology and digital media better than Social Media. From family to business, social media has touched every single corner of our lives. No wonder a big part of the credit for social media’s popularity goes to the digitals. They have always been the ones to embrace technology as it comes. They don’t just use it for the sake of it; they utilize its true potential to make our lives better in some way and for them social media turned out to be a genie in a bottle.

Although digitals are socially driven people, it didn’t take them long to realize how they can use the newly found ‘digital interaction’ to circulate ideas and views around the internet. The digitals incorporated the benefits of social media to help them in managing personal matters and maintaining professional profiles. Consequently, social media was suddenly a powerful tool that allowed businesses to interact with the consumers like never before- A haven for both the digital consumers and the digital producers.

Since digitals are the ones who are somehow born with the ability to make the best out of technology, it really pays to follow in their foot steps. Out of a plethora of social media sites, there are few that the digitals prefer the most. Their judgment is not based on speculations, but on their sharp and deep analysis of the features and benefits.

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