Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work. You must do it effectively as fast as possible. To save time, you must discover the five tactics to develop effective video marketing.

Define Company’s Objective

When you set out to do anything, you will do it better if you know what you want. Know exactly what your company wants from video marketing. What do you want your video marketing to accomplish? Why did you get into video marketing in the first place? Do you want it to bring you more sales, more visits to your website, etc.? Define your company’s objective and goal in this project. Doing so will give you more direction in this project and will give you more ideas on how to do it properly. You will find out what kind of videos you must create, what you need to include in your videos, and who you need to approach to help you.

Determine What Your Video Will Contain

Before you start the creation of the video, plan what it will contain. Write down all of the things you want to put in your video, and then choose the top things that are most relevant to your company’s objectives. These top things should also match your other criteria, like what your customers love the most and what is better than a rival company’s offering. Also, make sure to not include everything into your video. Long videos don’t get watched. Keep it within three minutes.

Determine Where Your Video Will Publish

Determine where you will publish your video. You can publish it on YouTube, Vimeo, or your own website. Some people advise you should publish your videos only on your website because you control everything from there. They say that publishing your videos on YouTube will force you to abide by the rules of YouTube. Other people say you should aim to publish your videos on YouTube because it’s the top video website today and attracts millions of viewers every hour. Most top companies, institutions, and organizations (including Harvard University) have YouTube channels because it’s the best way to attract more people. The best option is to publish your videos on as many websites as you can. You can also publish previews of your videos on other websites, so customers will visit your website to view the full versions of your videos. Determining where you will publish your video will help you tailor your video more accurately for the right site.

Optimize Videos

Web content has to be optimized for search engines which will allow your contents to get indexed in the database of search engines and thesewill appear on search results whenever someone search for related contents. It’s called search engine optimization, SEO for short. SEO usually involves text content, but did you know that videos can be included in SEO? Make your videos take the top spot in Google Search results by using SEO in their descriptions. Use the right keywords and add URLs back to your website into the descriptions.

Incorporate Customer Experiences

Incorporate customer experiences by choosing your happiest customers and interviewing them. Film them while you interview them and use the film as your video. A recent survey said that testimonials raise engagement from customers because customers naturally listen to people who are just like them. They believe fellow customers more than they believe companies.

Include People to Explain Product

Like in the previous tactic, people listen to people. People don’t listen to products. Creating videos about your products and how to videos may raise your sales, but creating videos about people who are introducing your products will raise your sales even more. Here’s another thing: Letting your customers get into your videos will triple your sales. Give them the option of creating their videos using your products. People like to feel involved, and they like to see themselves in videos.

Analyze the Results

You can’t just forge ahead blindly. Your first attempt at video marketing will certainly contain mistakes, and you need to find those mistakes. Finding your mistakes can be done through analyzing your results. It will let you know what to change, what to keep, and what to get rid of altogether. You can find out these things by observing whether or not your customers finished watching the whole video, or stopped the video before it ended. You can observe at which part of the video they started to get bored.

Using these tactics will bring you on your way to mastering the art of video marketing. Your customers will be happier and more numerous. Your company will flourish. Keep creating more videos and publish them on a consistent schedule to keep your customers engaged.

Author: Curtis Schlaufman