While social media marketing is taking the world by storm, email marketing is still the most efficient method for acquiring new customers.
Email is 40 times more effective at this task than Facebook or Twitter, and building an email list is essential for any business.
This is often easier said than done, however, especially if you’re starting from scratch. So, let’s take a look at some strategies that’ll help you successfully build an email list and start gathering loyal customers.
Create a Marketing Persona
Before you can generate quality leads through your email list, it’s important to know who your target audience is, otherwise all your efforts will go to waste.
Getting to know your audience is easy enough when you have one. You can use online assessment software and maybe create a quiz to get to know them, but if you’re just starting out, you’ll first need to use your imagination.
It’s important to consider who your ideal customer is so that you can create personalized CTAs (call-to-action) that work.
Try to go into as much detail as possible. How old are they, where do they work, what’s their gender, their hobbies, and interests?
All of this information will let you know how you create a marketing strategy to attract exactly the type of audience you need.
Have a Tantalizing Offer
It’s crucial to give people a reason to join your email list. No one wants to give their email address and get a lot of potentially unnecessary mail. They need something in exchange.
This is where the aforementioned marketing persona comes handy. It’ll help you figure out what your target audience wants, what they need so that you can create an appealing offer to attract them.
Typical interesting offers include a free eBook, access to your software, a guide to something, etc.
Gamifying the campaign might attract even more people. Offering your audience the results of a personality quiz in exchange for their email, giving away something for free to the first 50 people who subscribe, etc. can all work wonders for building your email list.
Take Advantage of Your Existing Networks
If you have a following on Facebook, Twitter, LinkedIn, or other platforms, you already know that your followers like you, but it’s likely that not all of them receive your newsletters.
You can use online assessment software to create a personality quiz, for example, and include the option for the participants to give you their email. But, make sure the tone of your quiz is interactive.
People tend to indulge more with quizzes when they feel they’re talking to a person.
Interactive content is effective at converting visitors, and it’ll give your brand more exposure.
Put Your “About Us” Page at Work
The “About Us” section on your website is the perfect place for converting visitors. Usually, those who click on the “About Us” are already interested in your business. Otherwise, they wouldn’t be there.
Including a CTA that encourages your visitors to sign up at the end of the section is an organic way to build your email list.
More often than not, pop-ups are annoying to website visitors. They can only work well if they “pop up” at just the right time.
Bombarding the visitor with countless pop-ups as soon as they open the page will just be an inconvenience for them, and they’ll be more likely to close the tab.
So, give them time to become invested in the content presented on your page. Waiting for about 10 seconds after they land on the page, or having it appear later as they scroll down is much more effective.
Personalized CTAs perform 202% better than the basic ones.
It is advisable to add a CTA to the page that receives a lot more traffic than the others.
For example, if you have a blog post about healthy eating, you can have the readers to subscribe to your email list by offering them to download healthy recipes by filling up a form that includes their names and contact details.
Offering something valuable to the readers in exchange for their email address is a more organic way of building an email list.
A Variety of Landing Pages
Companies see a 55% increase in leads when they increase the number of landing pages to 15. This means that personalizing not only your CTAs but also your landing pages is a winning combination.
Since all website visitors are looking for something different, having a more personalized landing page will appeal to a wider demographic, making them more likely to sign up to your newsletter.
Be Humorous in Your CTAs
Default “yes/ no” CTAs feel automated and impersonal, and most people simply ignore them. Adding a “human touch” to the CTA, on the other hand, can be very effective.
Instead of giving the simple choice of “yes” or “no”, including something like “Yes, I’m interested in finding out more” and “No, I already know everything” can be humorous and increase the number of subscribers, making them hesitate and think twice before opting out.
Building an email list needn’t be difficult. It does take some time and effort, but following these tips will make it much easier.
Creating a marketing persona before you start will give you a chance to develop an effective strategy and create more personalized CTAs and landing pages.
The most efficient solution is taking advantage of the resources you already have, like your social media accounts and your “About Us” sections.
Offering value in exchange for email addresses, and keeping the timing of your offer in mind will ensure more people are interested in your business.
Lastly, keeping it fun, like gamifying your marketing efforts and relying on online assessment software to create a quiz, will have everyone more engaged.
The tips mentioned here will not only help you generate more leads and build an email list, but they will also help you to retain customers as well.
Author Bio: Kamy Anderson is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of corporate training and education. He is an expert in learning management system & eLearning authoring tools – currently associated with ProProfs Training Maker.