Writing may be an art, and business may be, well a business, but when you combine these two entities, inconceivable success will be what you’re left with! Professional business writers may make business writing look as easy as taking candy from a toddler, but there’s more to grabbing the attention of the corporate audience than simply noting down your thoughts.
Here are 3 key principles you should follow while reaching out to fellow corporate professionals.
1. Get into the Shoes of your Target Audience
Are you sure that you know everything there is to know about corporate culture? You may have worked in that environment, but there are quite a few nuances which you may never have heard of.
Imagine that you are a finance executive with excellent writing skills, but your target audience is a mystery shopping firm. The work cultures of finance and mystery shopping are a world apart.
You will need to study the internal workings of the latter before crafting an appropriate article that addresses the requirements and ambitions of those employees. Visualize yourself in the position of a mystery shopper and try to determine his/her way of life. That’s all it takes!
2. Avoid using Business Jargons
If you think that you would sound like a corporate professional by incorporating business jargons in your text, you’re sorely mistaken.
Here’s a vivid fact – most, if not all, corporate professionals have no idea what a deliverable is. Imagine their reaction to the likes of Holacracy and Kaizen!
Remember, your business vocabulary doesn’t matter as much as your knowledge about that business. Keep the wordings simple and concise. As long as you’re able to convey the required message to any layperson, you’re good to go.
3. Facts Matter
Are you more of a writer than a corporate professional? If so, how long has it been since you wrote something for the business industry?
Literary genius is hardly ever appreciated in corporate write-ups. If you’re a master of prose and an irrefutable wordsmith, you’re in the wrong profession! Imagine an engineer reading a Shakespearean composition of hand pumps. The prospect may sound funny to you, but it is fantastically confusing to the engineer.
State the facts as is, only embellishing them enough to appeal to a wider audience. You don’t want to overwhelm the reader with a multitude of incomprehensible jargons and high-end vocabulary.
Extra Tips for Business Professionals
Just in case you still find it hard to create a viable draft of a business write-up, you can always seek help from reputable business writing services. To be sure, it’s not as tough as it is made out to be. Just be concise and to the point. What you’re offering matters more than displaying any writing talent you may possess.
Finally, since it’s a business draft, you need a phrase or two to pull the target audience in at the end of the article. If you conclude it without a call-to-action, like something on the lines of, “Herein lies the essence of mystery shopping that I was trying to iterate,” hardly any corporate professional will spare a second glance at it. Rephrase it to something like, “Click here (a link to your business) to know more about effectively managing your mystery shopping business!”
Signing off with some food for thought – the greater the challenge, the better able will you and your firm be to reap the benefits. Is your business as far apart as anything can be from the target article that you’re trying to write? Works in your favour, it does! You can easily incorporate the unique strategies of your business in that write-up, thus rendering valuable advice to the participating members.
Narrate a story from your own experience, one which would astound the target audience regardless of their corporate background. You’re primarily a writer, the main reason why you were chosen for tackling this opportunity in the first place. Don your thinking cap and make the readers think about your ideas. Yes, they matter! Even if your boss may have shrugged them off, those very ideas might just enlighten a few others.
Author’s Bio: Carol is very keen on teaching new, effective ways of learning. When not freelancing and blogging on marketing and education-related matters, Carol enjoys traveling. She takes immense pleasure of visiting new countries.