Nowadays, it’s very important for businesses to attract top talented people and efficient employees. That’s easier said than done, especially since modern employees are looking for a cultural fit, a good working environment and employment benefits, aside from getting paid well. Companies that are unable to provide good working conditions and meet employee expectations will have difficulties in hiring people for their job positions.

Having a job opening vacant for too long can cost companies a lot of money.  In fact, around 33% of jobs remain vacant for three months or more. That costs businesses in the U.S. alone $13 billion per month and over $160 billion per year. That’s why it’s important to optimize your hiring process and streamline recruitment as efficiently as possible. Luckily, modern technology can in many ways help you achieve that. Here are a few ways you can leverage recruitment technology to optimize your hiring process.

Promote your company culture

Cultural fit is one of the most important aspects people consider before applying for a job opening. A company culture, whose values employees can relate to, plays a vital role in employee engagement, productivity and overall efficiency. What’s more, a company culture is essential for your company brand and 75% of people looking for employment take brand into consideration before submitting an application.

That’s why it’s important to promote your company’s culture and core values, so that you can attract the best employees for your organization. You can leverage social media platforms, such as LinkedIn to promote your company and engage in recruitment marketing. What’s more, make sure you use employee testimonials and leverage video content to showcase what it’s like to work at your company. Video-enriched job openings can experience 34% higher application rate and are generally viewed 12% more than regular openings.  

Communicating with potential employees

A bad candidate experience can negatively impact a company’s bottom line and its hiring process. The main issue that commonly occurs between recruiters and candidates is lack of communication and instructions. In fact, 34% of job seekers stated that better communication with recruiters influences their experience. When posting a job opening, make sure you provide clear instructions on what applicants need to provide when applying for that position.

After the applications have been submitted, you should notify the candidates that their application has been received. Based on the number of applications you receive, this task can become quite complicated. Fortunately, technology can assist you once more. Automated email can help you maintain communication with candidates, without investing too much of your personal time and company resources. You can send out emails with further instruction to candidates, whose applications passed your review, while also giving evaluation results and explanations to those who didn’t pass.

Testing the candidates

Nowadays, modern technology has in many ways helped various businesses improve their efforts and operations. When it comes to the recruitment process, technology can also help you test out candidates whose applications have passed your specified criteria. People in need of employment know all too well that their resumes and applications don’t tell you much about their potential and they are more than willing to showcase their skills. There are many tools that can help you create specific scenarios related to your job post, that you can use to test your candidates.

Moreover, these tools can provide you with performance data and decision-making information that will help you evaluate candidates, in order to hire only the best people. Once the testing is completed, you’d still want to interview the candidates in person. If their performance is satisfactory, it’s a good idea to have an employment contract ready for new employees to review and sign. That way, you can save time and have your employees ready to work as soon as you need.

Onboarding your new employees

A hiring process is not just about recruitment, but about retaining your new employees and ensuring that they stay at your company. Onboarding process for new employees is essential to avoid turnovers, especially since 20% of employee turnovers happen in the first 45 days. That being said, trial periods for new recruits usually lasts for 90 days, while it takes around eight months for an employee to adjust properly and to become fully productive.

What’s more, only 37% of companies actually have an onboarding process that lasts more than one month. Onboarding experience is very important, as 69% of employees who had a positive experience during that time, will stay with your company for three or more years. Various onboarding software can help you streamline this process. You can ask new recruits for feedback and give them important instructions , as well as invaluable information they’ll require.

The hiring process for new employees requires dedication, planning and effort. With the help from technology, you can make the entire process more seamless and efficient. Not only will you be able to hire smarter, but you’ll also be able to retain your employees and ensure your company can continue to grow further.

Author Bio: Emma is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University. Interested in marketing, startups and latest business trends.