Nowadays large companies and firms are looking to gain greater control, transparency and efficiency across their marketing spend. Outsourcing their creative production process and partnering with a specialist production provider is enabling exactly this. There are a few very clear benefits of outsourcing your creative production process.
When you outsource the creative production function, this allows you to work directly with a third-party provider specialized in creative production specifically, enabling them to have better visibility over the whole creative production process. It also provides the creative agency with the opportunity to focus on the strategy and the bigger picture rather than the execution and delivery.
Working with such agencies helps build a global view of spend, volumes, and overheads, enabling firms to plan more accurately. This can lower the risk of hidden costs and excessive network charges that can frequently be buried when hiring a full-service agency. The ability to consolidate costs is a significant efficiency factor, not only from a staff point of view will it reduce internal overheads, but it will also initiate more competitive pricing as overheads are lower and turnaround times faster, thus driving down the campaign costs.
Greater control and transparency
Transparency both of activity and spend has never been as relevant to marketers today, as they look to prove ROMI or return on marketing investment and protect budgets. Creative production outsourcing generates a central control mechanism that permits a much more holistic overview of spend across the entire creative production process both globally and regionally.
One of the main benefits of using a creative production agency is that you can connect information and data that previously sat with multiple separate providers and vendors at both the local and local levels, providing you a single point of contact that enables a much more centralized control.
Safeguarding the brand integrity
Most creative production firms will install “guardians” to protect and police the integrity of your brand, guaranteeing consistency in every asset generated and of the overall campaign. This kind of brand guardianship flexes its value when you take into consideration the use of technology, where only approved assets may be uploaded for use and firms are assured that the approval process requires sign-off from authorized guardians.
On top of that, this type of technology can act as a central repository, acting as the single voice of truth for your brand integrity and is a truly formidable tool to have when you activate campaigns across multiple markets and regions.
Global connectivity and reach
The global scale of pretty much all specialist creative production firms means they have available an extensive network of production hubs in multiple parts of the world that enable assets to be produced, translated, adapted and trans-created faster, eventually improving the speed-to-market of campaigns. Companies can leverage the level of expertise across multiple markets, and be certain that their deep understanding of cultural nuances ensures that messaging as well as language work in every market.
Some of the established creative production firms also employ a dedicated sourcing team, which has an existing network of vetted suppliers that marketers can look to leverage in the market. This actually means the marketer can rest assured that the branded materials reach the optimal quality of the firm consistently in the market.
Agility and scalability
Having the capability to leverage a team of experts and specialists allows firms to think much more creatively about their ideas without any limitations. They are able to use these specialists on an asset-by-asset basis, as and whenever necessary, without incurring internal overheads to deliver both practical and innovative campaigns across markets.
A production agency and a worldwide reach and this means that it is actually able to offer a 24-hour service and can manage not expected upturns in volumes and will be able to leverage its global network of production hubs to guarantee timely delivery.
Outsourcing can bring many benefits to firms and marketers, including more control, transparency and efficiency of marketing spend across creative production. However, the true value of such a partnership is in the network, knowledge, expertise, and security it can bring, enabling you to execute on strategy both efficiently and consistently.