We are living in an age of technology where electronic devices have become an integral part of anyone’s life. People who use technology too frequently and have a high adoption rate for the latest technology are referred to as “Digitals”. As technology is improving, there is a rise in Digitals.
Digitals are people of all age groups, males or females and can be from any country. They are people using GPS technologies like iPads, iPhones, Tablets, Blackberrys, and other smart phones. These people use the latest technology to gain access to the information on the internet at any time or place. Digitals are constantly surfing the internet in search of the latest information and applications. They can be people with interests in reading of articles and posts, watching multimedia messages, or gaming fans. They have a never ending craving for web surfing.
Characteristics of Digitals
They are among the most successful men and women today. Digitals are people using services like cloud computing to run their businesses and lives. These people are among the most digitally cultured and have a high competency rate with digital technology and tools. For instance they are very comfortable with and quick to learn applications like Microsoft Word, Excel, PowerPoint, using Tools and Applications, Audio and video applications and tools.
The internet provides a good source for eLearning for digitals. To them it is a means of obtaining corporate success and higher learning means to improve their capacities and prospects for success. It is interesting to observe that as internet technology has enhanced with time so have digitals. There has been a marked improvement in their capacity to use online resources like simulations, entertainment, professional tools, educational resources, management tools, online sales and marketing methods and customer services. Therefore with time digitals too have developed in capacity to adapt to improvements in technology.
Where Digitals Are Usually Found
Sites like Facebook, Twitter, YouTube, SalesForce, LinkedIn, and others is where Digitals find their success. These people are involved in activities like blogging and podcasting, to make the most out of technological advances. Sites like Fickr and MySpace are also crowded with Digitals . People using online dating sites and maintaining them are all considered as Digitals .
As internet technology is improving and developing, so are internet tools like social media and internet marketing. Digitals also include people who run their businesses on the internet using these tools. Social media sites are a rich source of Digitals ; this is where you can easily find them.
Some Famous and Successful Digitals
Recently when there was a volcanic eruption in Iceland, the Prime Minister of Norway used his iPad to run his country while he was stranded in the United States.
The president of the United States of America, Barack Obama uses VoIP to keep in touch with his family whenever he is out of the country.
Almost all the celebrities in Hollywood are tweeters and are constantly using the internet through their iPads and BlackBerrys.
Statistical Rise of Digitals
In the past decade the percentages of internet users in the United States have grown remarkably. In 2000 the percentage recorded was 44.1%, and in 2010 it was as much as 77.3%. The most recent world wide study showed that the growth of internet users in Africa in the last decade is 2,357.3%. That of Asia is 621.8%, in Europe 352.0%, in the Middle East 1825.3%, and in North America 146.3%.
Globally the internet users by age group have been recorded as between 13 – 19 years age are 14%, 20 – 29 years are 14%, 30 – 39 years are 11%, 40 – 49% are 10% and those of 50 years and above are 5% every month.
40% of the United States population owns smart phones and figures are constantly increasing. 37.6% of the population uses Symbian, 27.7% uses Android, 16.0% uses RIM, 15.7% uses iOS, 4.2% uses Microsoft mobiles and the remaining 3.8% uses other phones. In other countries like China the percentage of smart phone users was recorded as 72.6% while in Egypt it was 78.6%, and in Australia it was as much as 93.3%.
Every week there is a marked increase in the population of social media and business websites. On Facebook it was recorded as a 51.1% increase last week, and LinkedIn was 13.4%.
The Digitals are rising indeed!
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